web development and design, SEO, copywriting, marketing, public relations...and tangentially-related matter
Streamlined, no-nonsense web design puts your message front and center, and avoids unnecessary "dancing baloney" features that would only impress web designers, anyway. Bill Kopp has been a web developer since ancient times (well, 1995) and has seen fads come and go. He knows what works.
In most cases, Bill builds each site from the ground up, using clean, industry standard coding. That way your site steers clear of the generic "cookie cutter" look that tells potential customers "I don't really care about this stuff." For those in a hurry and/or on a tight, template-based design is an option.
In today's mobile-based world, your site needs to be usable by those on handheld devices. Igonre that fact at your peril. Bill designs sites that make the best use of the specific technologies (desktop, laptop, tablet, smartphone) your viewers will use, employing flexible design that adapts based on the vistor's device.
The days of "keyword stuffing" of websites are -- thankfully -- long dead and gone. Today, content is once again King. Google -- the undisputed big boy in the search engine world -- considers itself a research tool, and that means that relevant content beats b.s. every time. Bill Kopp understands and embraces this reality.
Effective website content, then, has two objectives. First and foremost, it needs to tell your story in a clear, concise and conversational manner. It needs to deliver the goods that human visitors require. Secondly -- and of emqual importance -- it must provide content in a way that satisifes search engines, so the site shows up as and where it should in searches.
It's a balancing act to provide interesting, readable user-friendly content that also fulfills the site's Search Engine Optimization needs. But no worries: as a marketing copywriter and editor, Bill Kopp knows how to achieve that delicate balance. And he has two decades' successful experience.
Maybe the message you need to get across to potential client/customers is nuanced. Maybe it's technical. Or maybe it's so simple and straightforward that you don't think it needs explaining. Whatever your needs, Bill Kopp can help. He's an expert marketing writer with decades of experience.
Whether you're in industry, a consumer-driven market, a small business, a creative, or even a nonprofit, there are proven ways to get your message across. Whether the medium is a web site, an email blast/newsletter, or a printed piece, turn to Bill Kopp to help convey that message effectively.
Bill Kopp is skilled working with 'technical' types, so he can take those subtle and/or complicated ideas and concepts and present them in a way that your audience will understand. The content will be there, and it'll be worth reading. Because if people don't read it, your message is lost.
Marketing collateral takes many forms. Websites are the most prominent these days, but the old forms -- advertisements, video presentations, direct mailers, brochures, cut sheets, catalogs -- they all still have a place in a modern marketing plan. Bill Kopp is skilled in the development and execution of all of these.
So-called creativity is overrated. To quote a revered source, the Benton & Bowles Agency, 'If it doesn't sell, it isn't creative.' The purpose of markeitng collateral is to educate, inform, convince, and ultimately either to sell, or to provide sales support. Bill Kopp develops marketing collateral that will meet your needs.
You could go with a big company to help develop your marketing tools. But you'll pay more, and you'll get less personal service. Bill Kopp only takes on as much work as he can handle -- rarely subcontracting work -- and when you contact him, you won't get some 'account rep.' You'll be talking to the guy who's doing the work.
A large site -- many dozens of pages -- this site provides detailed informaiton on the activities of this historic, nonprofit organization. User forums, online newsletter and a design that allows the Club staff to update whole sections n their own are just a few of the site's features. And it's mobile-friendly!
This small , inexpensive site was designed to provide basic information to propsective industrial customers worldwide. Bill Kopp can provide extremely quick turnaround time on projects like these, and can offer reasonably priced, high quality 'stock' images if you don't have the shots you need.
Bill Kopp has developed custom web sites for a number of medical professional clients. Like this one, all of them present the needed information in a quick and straightforward manner, providing downloadable forms, a link to the Patient Portal and additional information of interest to patients and prospective patients alike.
This professional service site offers 'book doctor' services -- editing and ghostwriting services that help authors hone their works into the best they can be. An online newsletter, downloadable tips, and online ordering of related products (books, brochures, audio products) are all integrated into this mobile-friendly site.
Asheville, NC, USA